BICIFICATION aims at supporting a modal shift towards green, active mobility through a reward-based gamification program, by proposing an advanced solution (TRL9) consisting of patented hardware and software for monitoring and rewarding bike trips reliably.
Registered users receive monetary rewards by the local authorities, while cities benefit valuable and reliable trajectories data. Local shops are also supporters of the scheme, as they provide discounts based on the collected points. Thus, an additional benefit for the local communities is the promotion of purchases from local shops.
During the project, 1,500 users in Braga, Istanbul and Tallinn, 3 different cities that are making great efforts to promote active mobility. , aiming at reaching 100,000 users in 90 cities in the next 5 years.
BicificationSupporting modal shift and cycling through gamification and rewarding